What We Need From You

In order to be able to turn your website around fast before we start we must have
all the information we need.

• Firstly decide what you want your website to promote
• Then decide on a Domain Name name and check here to see if it is available
• You then need to think about what type colours and any themes you want to follow. Any images you would like to use please save as Jpegs this is usually automatic when uploading from a Digital Camera (We can resize them for the web).
• Keyword Research to find a Major Keyword or Keyword Phrase. (e.g. website design) that describes what your website will be about
• Email addresses that you want set up e.g.name@yoursite.co.uk
• What text you would like on your content pages.
• All copy must be spell and grammar checked and emailed to us
• A short description of what your site will be about (No more than 100words)
• Contact details, Company Name, Address, Contact Numbers you would like on your Contact Us page
• Company Registration number if you trade as a Limited Company
• Deposit of £100 we accept Paypal, Bacs Transfers or cheques made payable to RST Developments Ltd
• We are here to help you along the way.

For any further information please do not hesitate to Contact Us 

Do not just work in your business but take time to work on building your business it is the only way to stay ahead of the competition

What is Pay Per Click Advertising?

Pay per click advertising or PPC advertising refers to placing advertisement on web searches pages but only being charged when the ad is clicked on and visitors are directed to your website. This means that if no one clicks on your ad you are not charged. The most widespread pay per click advertising system is Google AdWords
Why consider pay per click advertising?
PPC is the fastest and most targeted advertising there is. You can set a daily budget and keep a close eye on your advertising costs .When your target audience search on Google using one of your Keywords, your ad may appear next to the search results. Now you are advertising to an audience that is already interested in your products or services .They can simply click on your ad to make a purchase or learn more about you. It is as simple as that!

Benefits of pay per click advertising.

• Pay per click advertising is one of the most effective forms of advertising
• PPC advertising is Immediate or very fast to implement
• PPC per click advertising is Measurable
• PPC per click advertising is Cost Effective
• PPC per click advertising is for Businesses of all size

If you are considering a Pay Per Click campaign Keyword Research is a priority, you must know which Phrases or Keywords you need to target. Do not just Guess.

We offer a Keyword Research Service and Search Engine Optimisation Packages and we would be only too pleased to discuss your requirements

Click Fraud is a type of internet crime that occurs in pay per click online advertising when a person, automated script, or computer program imitates a legitimate user of a web browser clicking on an ad, for the purpose of generating a charge per click without having actual interest in the target of the ad’s link. This in turn uses up the advertising budget. Click fraud on Adwords or Adsense advertising is taken very seriously by Google. Please contact us if you need further details.

Google Adsense is contextual advertising where Google matches other people’s ads to your site’s content and places ads on your site and you earn money whenever your visitors click on them. You actually get paid for doing nothing

See here for tips, information and costs on Keyword Research

Please Contact Us for your Free non obligation quote

Keyword Research and Optimisation

When describing your site or product, break away from industry speak. Remember, your target audience probably doesn’t work in the same field that you do. You may think your site is easy to find but your customers aren’t searching that way and if your site centres around these terms, they’ll never find you.

Example did you know that the word Corset gets 787 searches a day in the UK but the word Corsets gets 1536. Therefore you want to be targeting the keyword with most searches.

Keyword Tips

• Try to come up with the perfect combination of words to drive customers to your site.
• Brainstorm all the words you think a customer would type into their search box when trying to find you.
• Try to cover all the services your site offers do not be too general the more Niche the better. If you are promoting Shoes do not put shoes but what type of shoes. e.g. Red shoes, Red lace up shoes
• When you have a list of approximately 20-30 keywords you then need to do the Keyword Research.
• Use your top keywords in your Title Tag, Meta Description Tags, Meta Keywords Tag, Headings, Page Content, Anchor Text and Navigational Links
• Separate your keywords with a comma.

Keyword Matching Options

If you are using a Pay Per ClickAdwords Campaign

You can specify your search targeted Keywords as broad matches, phrase matches, exact matches, or negative matches. These options can help you refine your ad targeting, spending less on irrelevant clicks so that you increase your return on investment. Use a combination of two or more of these techniques to run an effective ad campaign.

Broad Match – This is the default option. If you include general keyword or keyword phrases-such as tennis shoes-in your keyword list, your ads may appear when users search for tennis and shoes, in any order, and possibly along with other terms. For example, your ad may appear for the queries buy tennis shoes and tennis trainers but not tennis players. Your ads may also appear on relevant variations of your keyword phrases and plurals, as well as some related keywords and phrases via our expanded keyword matching technology.
Broad matches are often less targeted than exact or phrase matches. If you decide to use broad-matched keywords, we recommend you create keyword phrases containing at least two descriptive words each.

Phrase Match – If you enter your keyword in quotation marks, as in “tennis shoes”, your ad will appear when a user searches on the phrase tennis shoes, in this order, and possibly with other terms in the query. In this case, the search can also contain other terms as long as it includes the exact phrase you’ve specified. For example, your ad may appear for the queries buy tennis shoes and tennis shoes store but not shoes for tennis.

Exact Match – If you surround your keywords in brackets such as [tennis shoes] your ads will appear when users search for the specific phrase tennis shoes, in this order, and without any other terms in the query. For example, your ad won’t show for the query red tennis shoes. Although you won’t receive as many impressions with exact matching, you’ll likely enjoy a higher click through rate, because users searching for these terms are typically looking for exactly what you offer.

Negative Keyword – You can use negative keywords to weed out irrelevant searches. To specify a negative keyword, place a negative sign (-) before the keyword. If your keyword is tennis shoes and you add the negative keyword -cheap, your ad won’t appear when a user searches for cheap tennis shoes. You can apply this option for a keyword at both the ad group and campaign level. e.g. if you were promoting
Pepsi you would put Coke as a negative keyword as you do not want you add popping up every time someone types in Coke

Please Contact Us for your Free non obligation quote

Find out more about Search Engine Optimisation

SEO – work on your business not just in it!

The Internet in a sense is a vast library. This digital library which is full of information, products, services, etc., needs to be organized so that users can find what they need.

Books are generally organized by fiction, non-fiction, then by the title. This makes it very easy for you and I to go to a library and find information on topics we care about. To organize the Internet, sites need to be SEO Optimised.
The same goes for the Internet. Google, Yahoo, MSN, and the other search engines and directories need a way to compile this information (web sites and their content) and organize it so that its users can access relevant sites. It would make no sense for me to enter in and chocolate apples and have the SERPS (search engine result pages) spit back sites talking about music, movies.

If you’re a business or service online you NEED to have your Website search engine friendly. Many web designers do not take SEO into account and frankly, it’s not their job to do so.. If you are dependent upon online sales and you have a search engine obstacle ridden web site then expect disappointing sales. You made need to utilize the right SEO services to fully optimise your site.

Search Engine Optimisation is Necessary

The major search engines want your site to be Optimised because it wants to display relevant results for its users. Google became popular so quickly because of its relevant search results. Each search engine has a unique algorithm that looks at certain elements of a web site and assigns a relevancy value to that site.

The more relevant and popular your site the higher you’re ranking will be on the SERPS it even if you have a relevant site you still need to modify certain elements of code on the site and do other Search Engine Optimisation techniques like Keyword Research so that you are given a greater chance to compete for the keywords your site is targeting.

For example, if you sell computers online you are competing with millions of other sites just like yours. If your site was Optimised correctly and had relevant information you
would better be able to position yourself to achieve higher rankings than a site that has not been Optimised, even though they may have the same relevant information
as you if not more.

Search Engine Optimisation is a way to tell the search engines that you have a site that offers something of importance to the global Internet community.

Catch the Vision of Direct Search Marketing

If you had a traditional brick and mortar store you would have to advertise to bring customers to you. Search is directly opposite of traditional marketing. People are searching for YOU! Whenever they type in a search query they want a web site that can provide relevant information for their needs and wants, consider this formula:

If you are not visible when the results show up then you have lost out on X amount of pounds multiplied by X other people searching for that service/product keyword multiplied by the derivatives of that keyword they entered.

Can you see how much potential money is being lost if you do not have a web site that is visible? Search marketing is the biggest no brainer in marketing. Do you remember the last flyer or brochure that came to you in the mail or left on your door step? Traditional marketing fails 9/10 times. Direct search marketing means that customers come to you.

Catch the vision and get your site professionally search engine Optimised

Please Contact Us for your Free non obligation quote

Cost Effective Web Design

RST Developments is a Devon Web Design Company who designs, builds and hosts Websites. We pride ourselves on providing a fast, reliable, personal service presenting you with a website best suited to your business.

During this economic downturn the most affordable way of attracting new business is through a website giving customers a chance to see what you offer.

With many new or existing businesses wishing to exploit the incredible potential of the internet, it is important to have a professionally designed and maintained web site. That is intuitive and easy to use for first-time and repeat visitors

Take Advantage of our Special Offer for Small Businesses

• A Custom Designed 4 page website – Fast reliable, personal service
• Free Domain Name of your choice your name.co.uk
• 2,000mb web space & 20gb monthly bandwidth
• Unlimited email addresses you@yourdomain.co.uk
• Submission of your site to major search engines
• XML Site map submission
• An Enquiry Form so your customers can contact you
• Website Statistics view information on your website’s visitors
• Free Website Hosting for the first year
• Images – We will resize your images or we can supply Stock Photography

We also cater for Businesses who need:

• Ecommerce Websites
• Content Management Systems
• Registrations
• Forums
• Flash Animation,
• Flash Enhanced Websites
• Logo Design
• Illustrations
• Search Engine Optimisation
• Internet Marketing
• Assistance with Affiliate Schemes.

For any further information please Contact Us for your Free non obligation quote 

Do not just work in your business but take time to work on building your
business it is the only way to stay ahead of the competition

Website Design Tips and Tricks

• Write good copy for your content pages, Google loves great content as do all major search engines
• Make sure all your text is spell and grammar checked
• Search Engines do not like too many flashes or pop ups and it distracts
  your customer
• Do not have too many images on each page and make sure they are the correct size so they load quickly.
• Even a basic SEO package will help start getting you ranked on Google and other Search Engines.
• Build up Back Links slowly every day if you can
• If you are aiming at an Affiliate based website check all your links on a
  regular basis
• Keyword Research is a must!
• Do not over use Keywords in every paragraph try to space them out so it
  looks natural
• If you are planning to make your website work well with Adwords Pay Per Click or Adsense, Keywords Research shifts to number one priority. We can help you to set up Google accounts
• Make sure you have a form on your website to capture the customer’s details. therefore building up your own database
• Never use more than one exclamation point!
• Don’t underline words if they’re not links
• Make sure each page in your website has something valuable to offer
• Make sure any external links you have open up in a separate page therefore not taking the customer away from your site
• Make sure any affiliate links are cloaked so no-one can steal your commissions
• Offer a FREE report on what you are promoting; ask your customers to fill in an on-line form again building your list
• Make sure your pages are internally linked within the websiteGoogle like to see a Privacy Policy on a website. You can obtain this Free Of Charge from www.website-law.co.uk you must keep the link to website law in the document

  Please Contact Us for your Free non obligation quote

Green Website Hosting

Here at RST Web Build we pride ourselves with being a Environmentally Friendly company and therefore all our Hosting is by a company who provides
Green Hosting Services. Contact us to discuss.

All their servers are now 130% wind powered!

That’s right! 130%! not just neutralizing our environmental impact, but reversing it!
Just how big a dent in climate change does that make?

The equivalent to :

Removing 444 cars from the road for a year, or
Powering 321 homes with clean energy for a year, or
Saving 5,654 barrels of oil, or
Protecting 551 acres of forest for a year

Hosting refers to where your website files that are viewed on the Internet are actually stored this will be a fast computer, usually called a server that is continuously
connected to the Internet.

Our servers have a full range of facilities including PHP, MySql, Unlimited email
addresses and generous bandwidth allowances. Server uptime is 99.9%, alternatively you are free to host your web site wherever you like.

Domain Name RegistrationHave you chosen your Domain Name yet?

Having ALL your website pages listed in Google is vital that’s is why we submit an XML map of your site showing Google all your pages

At RST Web Build we also provide you with Website Statistics reports every quarter to track visitors to your website. This information will help you sharpen your marketing tactics so you can see which pages are not working and which are.

Some of the Website Statistics which are worth monitoring

• Which search engines bring your site the most visitors
• What keywords visitors are using in the search engines to find your site
• Which linking partners and ads are bringing you the most traffic
• How long your visitors are staying on your site and on individual pages
• Which pages your visitors are most interested in and number of page views
• Where visitors are entering and exiting your site
• Repeat Visitors
• Map your visitors
• Number of unique visitors

Kiva -is a non-profit organization with a mission to connect people through lending to alleviate poverty. Leveraging the internet and a worldwide network of microfinance institutions, Kiva lets individuals lend as little as $25 to help create opportunity around the world. Learn more about how it works.

HOW TO USE KIVA

1) Choose a borrower

All loans on Kiva are deserving of funding. Pick the one that speaks the most to you.

2) Make a loan

Loan amounts can be as little as $25, or as high as the full loan amount. Checkout is quick and easy, made possible by Paypal.

3) Get repaid

As the borrower repays the loan, the money becomes available in your account. This is called your Kiva Credit.

4) Repeat

You can now use it to fund another loan, donate it to Kiva, or withdraw it to spend on something else.

To learn more about using Kiva, visit our Help Center

The Best Domain Names are:

• Short but if you have a particular keyword phrase you can always register that if available.
• Include the company name if the website revolves around it, even if it is long name.
• Include major Keywords or Keyword Phrases that potential clients may search on. Worth doing some Keyword Research on.
• An easy to remember Domain Name but a lot of these have now gone.
• Your domain name can be up to 67 characters long, so make it as descriptive
  as possible. You can use hyphens in your domain name as Search Engines will
  recognise this as a space but if you can avoid it then do so.
• Many people try to register both the .com and .co.uk domain names to
  avoid confusion with competitors and also .eu is becoming increasing popular.
• RST can arrange to purchase your Domain Name and Hosting Space quickly
  usually within 48 hours. Please check to see if your Domain choice is available.
• You want to register your domain name BEFORE you do anything else.

Domain Name Checker

With our packages you automatically get your .co.uk name FREE. If you wish to
also purchase any of the following please contact us

.com
.eu,
.org
.mobi
.net
,info
.tv

Please Contact Us for your Free non obligation quote